Dato’ Sri Rossa, widely celebrated as the Queen of Pop Indonesia, is a multifaceted icon — a singer, businesswoman, actress, producer and presenter. Beginning her musical journey at just ten years old, she has since become one of Indonesia’s most successful artists, with numerous chart-topping hits, best-selling albums and record-breaking sales of over 100,000 CDs in a single day. Having earned more than 120 international awards, Dato’ Sri Rossa stands among the most awarded Indonesian artists in history.
In this exclusive Top 10 of Asia interview, Dato’ Sri Rossa reflects on her remarkable journey, shares her philosophy on balancing artistry and business and offers inspiring insights for aspiring talents carving their way through the ever-evolving music industry.
1.
With your musical path spanning from Pop to R&B and Soul, demonstrating your versatility, how would you personally introduce yourself as an artist in today’s music scene?
I’ve been in this industry for 30 years, so I’ve gone through and tried many different things from my music style, arrangements and singing approaches, to the way I perform on stage, all to enrich my artistry. So, I would describe myself as a versatile artist who’s always evolving, yet still rooted in emotion and authenticity. My music reflects my journey it’s honest, soulful and connects to people in different ways.
2.
Having started as a child rocker at just 10 years old, what has fuelled your dedication to music and shaped your journey into a successful career as a singer and record producer?
I was born to be a performer; music has always been a part of who I am. I’ve always followed my passion, instincts and feelings when it comes to creating and performing. But beyond that passion, I also see music as my career, so I’ve always stayed committed and professional. That balance between love and discipline is what has kept me going and shaped my journey to where I am today.
3.
Looking back, what moment would you consider a turning point or breakthrough in your career—one that changed the way you viewed yourself as an artist?
When I released my second album Tegar in 2000, it became a huge turning point for me. The album sold over 100,000 copies and introduced my music not only to Indonesia, but also to Malaysia, Singapore, Brunei and even Japan. That moment made me realise that I could truly build a professional career in music, it was the point where my passion turned into my purpose.
4.
Shifting between genres while also building your own business ventures surely came with its share of challenges. What were the toughest obstacles you faced, and how did you overcome them?
Each business I have comes with its own challenges. I run a property company, Rossa Beauty, Inspire Music Company and several others, and each one requires a different approach and focus. The key for me is having the right team for each business. I trust people who are experts in their fields, so I can still give direction while staying focused on my music. It’s all about teamwork, balance and good communication.
5.
Do you have a core philosophy or guiding values that shape your creative vision and professional choices—particularly in balancing your roles as both an artist and an entrepreneur?
Yes, I’ve had this personal idiom since I was in junior high school. ‘My way, your way, anything goes.’ I’ve always believed that collaboration is about finding harmony between different ideas and energies. Whether it’s in music or business, I’m open-minded and adaptable. I trust that when people work together with respect and passion, we can always make it work.
6.
We are aware that Apple Music has recognised you with labels such as ‘Indonesia’s Queen of Pop’ and ‘Indonesia’s Pop Icon.’ Which album do you feel was most instrumental in earning these prestigious titles?
I believe that recognition like that comes from the journey I’ve been through over the years, not just from one album. Each album marks a different moment in my life, a reflection of how I’ve grown, learned, and connected with people through music. So, I would say it’s the result of all my albums together, each one playing a special role in shaping who I am today.
7.
Your upcoming single with Malaysian rapper MK, draws inspiration from Sheila Majid’s iconic track ‘Sinaran’ What led you to choose this song as the main influence behind your work?
Sinaran was actually the last song I chose for the Asmara Dansa EP. The initial idea for the project was to remake legendary songs from both Indonesian and Malaysian musicians, and to introduce these classics to a new generation. Serasa (written by Eros Djarot, Chrisye) and Juwita (written by Junaedi Salat, Jockey Soerjaprajogo) were originally released in 1977 and 1983 by Chrisye, while Sinaran (written by Adnan Abu Hassan & Johan Nawawi) was sung by the iconic Dato’ Sheila Majid in 1986.
I collaborated with the talented Indonesian DJ, Dipha Barus, who produced all three tracks. When we decided to include Sinaran, we wanted to keep its original Malaysian essence while giving it a fresh sound. That’s when I invited MK to join the collaboration to bring his unique energy and make the song truly connect with today’s listeners.
8.
With milestones like performing on international stages and major solo tours such as ‘Here I Am’ in June 2025, is there still a dream project or new artistic direction you’d like to pursue?
For the Asmara Dansa EP, I’ll be holding the Asmara Dansa Roadshow Tour in Jakarta, Bandung, Yogyakarta and Surabaya. The whole concept of the show carries a future nostalgic vibe, which is about celebrating timeless songs with a fresh, modern touch.
As for dream projects, I always want to keep exploring new ways to connect generations through music blending classic influences with today’s sound and energy. That’s something I’ll continue to pursue in my next chapters.
9.
From your first album in 1988 to now, your music has gone through many evolutions. How do you define success today, and how does that definition differ from when you first began your career?
Singing was my hobby when I started, and it still is today. Along the way, I’ve been blessed with many hit songs and loyal listeners. Of course, I’m grateful for all the awards, recognition, and material success that have come with my career but for me, the true meaning of success is much simpler. It’s when people sing my songs, and when my music becomes part of their lives. That connection is what makes me happiest.
10.
Having earned over 120 awards and ranking among the most celebrated artists in history, many young musicians admire not only your talent but also your authenticity. What advice would you share with aspiring artists who are working to discover their own voice in today’s music industry?
My advice is to never stop dreaming, creating, innovating and collaborating with others. Always respect other people’s opinions and use them to grow and enrich yourself. I truly believe that music made with honesty and sincerity will always find its listeners. Stay true to your voice, keep learning and let your passion guide you.