Isyana Sarasvati has emerged as one of Indonesia’s most captivating music talents, known for her fearless exploration of genres from classical and pop to progressive rock. Trained in classical music from a young age, she has grown into a versatile artist, composer and entrepreneur. Her career spans composing her first original piece as a teen to performing on global stages and founding her own label, Redrose Records. In this exclusive Main Shows Media interview, Isyana shares how her multicultural upbringing shaped her sound, the challenges of building a music business, and her philosophy of embracing change. She also offers heartfelt advice to young artists seeking their own voice in today’s ever-evolving music scene.
1.
You’ve had such a diverse musical journey from classical roots to pop and progressive rock. How would you personally introduce yourself as an artist today?
I’ve always been an artist who creates from the heart and stays true to myself. The inspirations I’ve carried since childhood have shaped the eclectic sound of Isyana today, unbound by a single genre, always open to exploration and constantly learning to embrace new perspectives. I’ll always be an artist who welcomes something new.
2.
Growing up in a family of educators and musicians, and having spent part of your childhood abroad, how did these experiences influence your path as a musician and creator?
Subconsciously, what shaped me most was the multicultural experience. That’s why my music became multi-genre because I lived through different life phases in different places with their own unique cultures.
3.
What would you say was a defining or breakthrough moment in your career, something that shifted how you saw yourself as an artist?
In 2008, when I composed my first original piece and it was selected to be showcased in Japan, that was both a turning point and a burning point for me. It made me realise that being authentically myself in my creations could be so deeply appreciated. It felt incredibly cathartic and addictive. That moment made me certain that music is my life’s path and the best medium for me to express myself. It’s something that fulfills me without any external pressure. That’s when I knew my desire to keep learning and creating music came from within.
4.
Transitioning between genres and building your own record label must have come with challenges. What were some of the biggest hurdles, and how did you push through them?
One big challenge was stepping into a different realm, which is the business side of music. My background and education were in performing arts, so my focus had always been on being a performer or an artist, not a businessperson. So, I had to learn everything from scratch: how to build a music ecosystem and run a label. It’s been a brand-new journey for me, and it still comes with its own challenges.
How I get through it is by staying consistent. There are always highs and lows, but that process is what teaches me not to give up.
5.
From composing original pieces to performing internationally, what keeps you inspired and creatively fuelled in such a dynamic industry?
First and foremost, myself. Ever since I was little, music has always been my way of expressing and documenting life. I see music as a very therapeutic process. I genuinely can’t imagine life without writing or creating music.
Second, my fans. Their support and the way they accept and embrace all of my work, just as it is, in all its diversity… is what really keeps me going.
6.
Is there a core philosophy or set of values that guides your creative direction and professional decisions especially as both an artist and entrepreneur?
My core philosophy is: the only constant in life is change. That’s why I strive to always be open and willing to adapt to any circumstances.
7.
Your musical style has evolved over the years, how do you personally define success today, compared to when you first started out?
For me, success is being able to keep creating honestly. As an artist, producing something genuine is both success and happiness. When I put my whole heart into it, that’s already a win. And I truly believe that every piece of work has its own path, its own audience. I try not to stress too much about how people respond to it.
8.
You’ve achieved so much, from performing on global stages to launching Redrose Records. Is there a dream project or artistic direction you’ve yet to explore?
Right now, I’m focusing on Redrose Records and my next studio album. My hope is that I can continue expanding my musical career on a broader, more international scale.
9.
Looking ahead, what are your aspirations over the next few years for your music, your label, or even beyond the industry?
My hope is that my music can reach more people not just in Indonesia, but also around the world. I realised that we have an extensive number of great talents. I also hope that Indonesia’s music ecosystem will grow stronger and be an impactful wave on the global stage in the coming years.
10.
Many young musicians look up to you not just for your talent, but also your authenticity. What advice would you give to aspiring artists trying to find their voice in today’s music world?
Be authentic. That’s one of the most important things. I believe that when a piece of music is made with sincerity and soul, it will resonate. Don’t be afraid to be yourself in your art. When something is created from the heart, the energy is palpable. Don’t let other people’s opinions steer your dreams. Stay true to yourself. Believe in yourself, especially as an artist.